Colour Me Quirky...

Benidorm, Spain: often regarded as the birthplace of the package-holiday, this is a mecca for plane loads of Brits and Europeans each Summer.  Nestled on the Eastern coast of Spain not too far from Valencia is a stretch of beaches that remarkably boasts ownership of most high-rise buildings per capita... in the world!

Built predominately on a charter fly-in, sunburn, fly-out holiday structure, the area is famed for being a gaudy assembly of hotels, bars and eateries that have sprung up rapidly since the 1960's.

Recently, the Office of Architecture in Barcelona or OAB, unveiled the new Benidorm West Beach Promenade, a relatively large undertaking in public space revitalization, that has met with mixed reception from locals and visitors alike.  Made completely from white concrete then given variation with colour and texture, the complex brief stipulated a requirement for car parking, incorporation of existing, poorly address, utilities such as sewage, as well as to serve as a functional transition zone for pedestrian movement between the natural beach and the developed streets of Benidorm.

Love it or hate it, the result is a brave and bold response to the organic coastline, the kitschy holiday flavour of the location and the sheer physicality and scale of the project.

Let us know your thoughts below in the comments section...

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