A noticeable trend in commercial projects is to combine hospitality and workplace design principles to create highly functional office spaces imbued with the sophistication of a hotel. The New Work Project in Williamsburg, Brooklyn, has jumped on this movement, creating what the design team describes as “a design-led, service-oriented workspace that sits at the crossroads of hospitality and co-working.”
Located at 97 N 10th Street – originally the Castwell Foundry and formerly the offices of Vice Media - The New Work Project is a private members workspace catering to creative freelancers, start ups, and entrepreneurs. Designed by The New Design Project, the luxe co-working space has a variety of beautifully appointed work and social areas, including open-plan workstations, private studios, communal breakout areas, meeting rooms, and telephone booths. The space also showcases a high marble workbench, much like what you find in an elegant wine bar.
The New Work Project has a purely black and white palette, softened with timber flooring and accented with brass lighting fixtures. Delicate patterning is incorporated in the space with a striking high workbench clad in grey-veined marble, and a number of watercolor and ink wall murals. Brooklyn-based design studio Eskayel, created these custom wall installations, drawing inspiration from the patinated textures of weathered buildings in the area. The selection of locally sourced artwork also extends to decorative objects, made with blackened steel, by Brooklyn sculptor J. M. Szymanski.
While many of the chairs are classic twentieth-century pieces - including Pierre Jeanneret’s angular teak-and-cane Chandigarh chair, and Dutch-designer Friso Kramer’s Result Chair - the lighting is contemporary and provides a visual highlight to complement the monochromatic interior.
The space is perfectly punctuated with minimal and luxurious fittings including Parachilna’s ABALLS hanging pendants and table lamps. Designed by Jaime Hayon, the fittings combine traditional hand-blown glass and the craftsmanship of Italian ceramics. Linear fluorescent lighting cascades down the walls, while contemporary pendant lights are suspended over workstations and meeting room tables.
It was only a couple of decades ago when Williamsburg was considered desolate and rundown. Since, the area has undergone a renaissance, with The New Work Project continuing to inject a touch of luxury and sophistication to the contemporary subculture.