The Daily Edited's Sydney Flagship Store
The Daily Edited's Sydney Flagship Store
Designed by Pattern Studio, the store serves as a homage to the realms of monogramming, design, and the essence of being at home. Similar to an authentic residence, the store features a rotating display of artworks, providing a dynamic atmosphere. With the addition of a dedicated concierge, this space smoothly transitions the traditionally online brand into the tangible world, merging experiential elements with personalization to underscore the brand's unique identity. This highlights the enduring relevance of physical storefronts, even in the era dominated by online startups. The refined design is complemented by the Aballs suspension, a creation by Jamie Hayon for Parachilna, skillfully marrying the world-class craftsmanship of Bosa with the traditional artistry of hand-blown glass.
Featured product from Parachilna:
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Location
Sydney, Australia
Main Category
Commercial
About the Project
Designed by Pattern Studio, the store serves as a homage to the realms of monogramming, design, and the essence of being at home. Similar to an authentic residence, the store features a rotating display of artworks, providing a dynamic atmosphere. With the addition of a dedicated concierge, this space smoothly transitions the traditionally online brand into the tangible world, merging experiential elements with personalization to underscore the brand's unique identity. This highlights the enduring relevance of physical storefronts, even in the era dominated by online startups. The refined design is complemented by the Aballs suspension, a creation by Jamie Hayon for Parachilna, skillfully marrying the world-class craftsmanship of Bosa with the traditional artistry of hand-blown glass.
Featured product from Parachilna: