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50 Ways to Sit

50 Ways To Sit

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Call it an a-ha moment if you will but “the Tipo point” may be more apt. It describes the decision by KE-ZU’s Mark Swanton to try something out of the (furniture retailing) marketing box. Bemused by his teenage son’s preferred information source – YouTube – Swanton set about enticing an entertainment-driven Millennial audience to engage with what he believes is one of the most utilitarian seating offers on the market.

At the request of the KE-ZU team, Canadian stop motion animator and video wizard Kevin Parry, revisited his 2017 YouTube outing – 50 Ways To Sit – with Tipo as the stunt seat. The resulting video went viral.