GOMA is the brainchild of Barcelona's Ainhoa Salgueiro.
Residing for some time in Hà N?i, Vietnam and seeing the sheer volume of worn-out rubber tyres from bicycles, scooters and motorbikes being disposed as landfill or burnt off with noxious side-effects; Ainhoa turned to fashion as a means of re-purposing what was considered all but waste matter.
Worn-in on the rocky roads of Vietnam and ready for their next life.
By melting down the rubber then re-moulding and stitching the material into contemporary, practical bags, purses and satchels GOMA has seen sustainability meet with clever craftsmanship and cutting-edge fashion in a product that has proven to bring Salgeuiro considerable International attention.
When it comes to clever, "sustainably stylish" design practice, GOMA has it in the bag.