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EMU’s Salone Milano stand was a fascinating mix of angles, shapes and lines: representative of their 2014 collection, heavy on the same. Displaying on home turf, the Italians showed that they can ‘do it better’ with a rounded out collection set to dominate the outdoor furniture market.
Again working with a who’s who of international designers with Pritzker Prize winner Jean Nouvel with his MIA collection, Arik Levy with Shine and Chiaramonte Marin with Golf and Snooze, and Samuel Wilkinson with Grace and Urban, the EMU stand was a flurry of business.
Opting to keep their collections within the colours of their brand identity, there was no missing the EMU stand!
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