Salone Milano 2014 Day 1: Artifort ...

ARTIFORT_SALONE_6 Artifort's 2014 Salone Milano stand (see the "funny little chairs" peeking out)

The smiles cemented on the faces at the Artifort stand were infectious. We were told it was because of Artifort’s new “funny little chair” parked next to us, but we doubt it can rely solely on that.

Artifort’s 2014 campaign is a holistic blend of new designs and licensed reintroduction, the two are almost seamless in what is set to be a strong year for our Dutch friends.

ARTIFORT_SALONE_3 Mood by Rene Holten
ARTIFORT_SALONE_8 Gemini by UNStudio - Ben van Berkel & Nest by Pierre Paulin: original design 1962 reintroduced 2014 (there are those funny little chairs again!)
ARTIFORT_SALONE_9 Bras by Khodi Feiz

Juxtaposing their stand of white and black geometry, the 2014 Artifort collection is a family of product which harmonizes the classic with the contemporary. Artifort’s Steven Vercruysse explained that rather than follow trend, they release furniture when they feel “the time is right”. Forbidding themselves to look at the works of others, Artifort turns to their instinct and emotions when pulling together a collection, and it works.  We listened, impressed, as the surrounding collection corroborated his story.

That funny little chair, it should be told was Halo, a new design by Richard Hutten. Already described as an alien, Mickey Mouse and a frog – Halo will no doubt bring a smile to your dial.

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