Alex Trochut is a name synonymous with forging a bridge between fine art and graphic design. His works into typography are pure testament to this. With an impressive client list of Nike, The Rolling Stones, Nixon, British Airways, Coca-Cola (shown) and Adidas under his belt – the talented Spaniard could easily rest on his laurels.
Not for Trochut however. In his latest venture, Trochut utilises a new printing technology together with clever graphic design (a method now patented by himself) to form his new collection of works.
The result is an installation piece of imagery, two very different images both available on the one sheet, one image being visible with light and the other without light. Trochut has used this method to expose through portrait the stage personas of some of electronic musics biggest names. Illustrating that we can all have different sides of our personality, particularly those who prowl the party scene and provide entertainment for revellers of the night
Trochut called on James Murphy of LCD Soundsystem, Caribou, Four Tet, Damian Lazarus of Crosstown Rebels, Acid Pauli, John Talabot, Lucy and others to create a series of portraits that explore the people behind the music – the daytime portrait showing their rather bleak and ordinary side – the night time portrait really where the artist comes alive – introducing pattern and surrealism themes.
Any of the Binary Prints are currently offered for $200, or $750 signed by their respective artist. Autographed prints are limited to 10 per artist, with 30% of proceeds going to each artist's charity of choice.
Check out the project's website here.