There’s something incredibly refreshing about reinvention. There’s also something incredibly romantic about tradition, and maintaining some of the customs and social law we bring with us from the past.
Merge the two – and you’ve got Daniel Forkin’s new advertising campaign for the New York City Opera.
Innovatively transporting images from famous operatic pieces forming part of the NYC Opera’s 2012 – 2013 season and showing them in a new light. Demonstrating that we can maintain custom in a new digital age, the advertisements, transformed into stand-alone pieces of colourful art now find themselves sprawled across The Big Apple.