Cyclical is the word.
More than ever we are aware of the importance of environmental design and the significance of re-imagining discarded goods to extend their lifespan. You may recall a few months back we looked at how fashion bag company GoMA was transforming Vietnam's bike tyre rubber into handbags, the good news is they are not alone in upcycling the bi-product of bicycling!
Nani Marquina has been championing this cause for some time with the Bicicleta Rug. Stripped, cleaned, cut and then woven, the wonderfully soft and tactile Bicicleta now has even more reason to be loved as it is newly available in a model entirely suitable for the outdoors! Fashioned from 100% recycled goods, this piece breathes new life into India's discarded bicycle tyre inner tubes.