Recent times have seen a bold move by fashion and lifestyle brands into the already bustling hospitality market.
Opening boutique, cutting edge hotels across Europe, South East Asia and the Middle East are a swag of the biggest names: from Louis Vuitton, Givenchy, Bulgari and most recently: the launch of the Armani Hotel in Dubai with it's little sister due to open in Milan later this year.
Whilst these brands may be the upper end of the luxury market, the more dollar conscious traveller need not feel they are missing out on the fun. Earlier this year we brought you the news on the ever-expanding Camper range of hotels stretching from Spain to Germany. We now have the latest offering from the vibrant Pantone Universe: Belgium's own Pantone Hotel in Central Brussels!
For the complete colour connoisseur, these digs are second to none.
From a design perspective, The PANTONE HOTELTM, Brussels is built on an exceptional use of contrast; a white canvas provides clean space for saturated colors to pop. Welcome to the center of the color universe.
Designed by Michel Penneman and Oliver Hannaert, the whole venture screams fun and frovility, especially the playful Do-Lo-Rez rug in the foyer from nanimarquina and Ron Arad, with the matching sofa perched above it, from Moroso.
With over a third of their year under cloud cover and rain, this might be just the place to colour your next stay in historic Brussels.