Fake It Till You Break It...

The ADA have announced this months winners in their ingenious 'Beauty Ruined' competition.  Check them out here.

In supporting the push for greater IP protection for designers and their original designs, the Authentic Design Alliance encourage you to submit your unhappy snaps of fake or 'replica' design pieces that you may encounter out and about.

This naming and shaming process highlights the abundant and alarming use of copy-cat pieces in the public domain.

The key ultimately, is to educate and inform the professional market and consumers that the promotion of 'inferior design' results in sub-standard products, produced without license nor concern for the all important nuances that elevate and differentiate original designs in the first place.

On a broader scale, their prevalence and the general push towards social acceptance for "pirated designs" plays toward diminishing the inherent value and originality of the primary, innovative design and the intellectual property of it's creator.

Last week also saw the official Melbourne launch of the ADA at the Living Edge showroom.  Like Sydney's earlier launch, there was a great turn out to hear Paul Hecker, Ross Didier, Nicholas Weston and Daniel Stellini lead discussion on a topic clearly close to the hearts of many.

To keep in touch with the ADA and be up to date with future events head over the their website and register your interest.

We're right behind the work of the ADA, and we'd urge you to get on board too.

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